Free Live Webinar
Teaching Global Business When the Rules Keep Changing
An International Business webinar with Sanjyot P. Dunung. An hour on preparing students for a global economy where trade rules, alliances, and markets can shift within a single semester.
- November
- 5thThursday, 2026
- Start
- 1:00 PMEastern Time
- Format
- LiveOnline
Sanjyot P. DunungThunderbird School of Global Management · Author of International Business v5.0 and Global Business Management v2.0
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We'll Explore How to Prepare Students for Global Business Today
Treat today's rules as temporary
Trade agreements, alliances, and market labels feel permanent right up until they change. Sanjyot calls that assumption the end-of-history fallacy, and shows how to help students build the habit of planning around it.
Pair the theory with the practitioner
Most international business texts read like maps and encyclopedias. Sanjyot blends academic research with decades of doing business on every continent, so each concept connects to a decision a real manager has to make.
Teach students to read the signals
AI, tariffs, supply chain shocks, and geopolitical tension move prices and jobs in real time. Give students the frameworks to interpret those signals and judge what they mean for a business.
Here's What's In It For You
A live session with Sanjyot P. Dunung: how she teaches global business in a volatile world, then a closer look at International Business v5.0.
Why global business no longer follows predictable rules
Trade wars, tariffs, AI, and supply chain shocks now reshape markets mid-semester. Hear how Sanjyot brings those shifts into the course while they are still unfolding.
How to blend academic rigor with practitioner insight
Sanjyot built and ran global businesses before writing about them. Take home her approach for tying each concept to a choice a manager actually faces.
Build the skills employers ask graduates for
Cultural agility, strategic thinking, communication across cultures, and leadership in uncertainty, each turned into something students practice through cases and ToolKit Tips.
See what's new in International Business v5.0
Tour the new Spotlights, refreshed company examples from around the world, and the 72 short videos built into the chapters to bring country and culture into class.
Your host
“Prepare students not just to understand the world, but to help shape what comes next.”
Sanjyot P. Dunung is founder and CEO of Atma Global, named to Fast Company's Most Innovative Companies list, and a Professor of Practice at Thunderbird School of Global Management. She has written seventeen books on international business and writes International Business: Opportunities and Challenges in a Flattening World, now in version 5.0, and Global Business Management, now in version 2.0.
Frequently Asked Questions
Is there a cost to attend?
No. The webinar is free, and no textbook adoption is required to attend.
Will the session be recorded?
Yes. Everyone who registers will receive access to the recording after the live session.
Is this only for International Business instructors?
It's built for instructors teaching International Business, Global Business, Global Management, and similar courses at two- and four-year colleges and in MBA programs. Anyone preparing students to work across borders will find ideas to use.
When are the homework and supplements for v5.0 available?
International Business v5.0 is published now. Its homework system and all instructor supplements will be available by November 18, 2026.