Introducing: Principles of Marketing v6.0 with NewShoes Simulation
By Jeff Tanner and Mary Anne Raymond
Principles of Marketing Version 6.0 is a thorough overview of marketing basics conveyed in a concise, user-friendly narrative. Its practical approach focuses on how marketing is actually done in today’s world and highlights the role of marketing as the key source for company transformation in our consumer-oriented economy.
As a result, this book features particularly strong coverage of digital marketing and social media compiled by two outstanding marketing scholars who are also accomplished practitioners and expert teachers. Outstanding treatment of contemporary topics includes ethics, artificial intelligence (AI), big data, analytics, digital marketing, and social media.
NewShoes Simulation Added in Version 6.0
NewShoes is an engaging business simulation that places students in charge of an athletic shoe company, giving them hands-on experience applying the 4 Ps of marketing in a dynamic, competitive environment.
Students inherit a struggling athletic shoe company and must turn it around by making strategic marketing decisions. Teams compete head-to-head across three regions—Home, Domestic, and Foreign—each with different customer expectations, price sensitivities, and distribution challenges.
NewShoes Demo
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Simulation Format
- Competition Type: Direct competitive simulation (teams compete against each other)
- Team Size: 3-4 students recommended for optimal learning
- Decision Periods: 6-12 periods (each represents 1 year)
- Frequency: 1 decision period per week throughout the term
- Time Commitment: 1-2 hours for initial periods, decreasing after 3-4 rounds
What Makes NewShoes a Perfect Learning Tool?
NewShoes provides a proven tool for teaching marketing foundations while keeping students actively engaged. The simulation’s straightforward structure, relevant industry setting, and direct ties to the 4 Ps make it an ideal complement to lectures and textbooks. Students don’t just learn marketing concepts—they learn how to use them.
NewShoes is available only through separate purchase directly from Interpretive Simulations, Inc. Ask your FlatWorld representative how to set up a complementary faculty preview.